70,000+ people you want to reach: Professional and serious amateur photographers, serious users of photography (graphic artists, designers and communications professionals), educators, students, industry manufacturers, retailers and service providers.
PhotoMedia are distributed free through hundreds of strategic outlets including specialty photo and graphic arts retailers, labs and service bureaus, galleries and schools in:
- California (40 percent of distribution)
- Western Washington (30 percent)
- Oregon (12 percent)
- Eastern Washington, Idaho, Montana, Arizona, Nevada, Colorado, New Mexico, Wyoming, Utah and Alaska (about 18 percent)
Complimentary issues are mailed to:
- 1,000 industry VIPs, executives of important manufacturing and service companies, and associations nationwide (regular mailings)
- Members of professional trade organizations, and institutions (libraries and colleges, etc.) on an introductory basis (1X theme mailings)
Copies of
PhotoMedia are distributed at important meetings of photography clubs and professional organizations such as the ASMP, NPPA and others.
Most readers pick up the magazine at the distribution points, however
PhotoMedia also has a devoted paid subscriber base of several hundred readers who prefer convenient home delivery.
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Effective December 15, 2007
A great way to reach photographers and others interested in creating or using images, either traditionally, digitally or online.
Now in its 25th year,
PhotoMedia is read by more than 70,000 of the most serious professional and amateur photographers and those who work with photography, residing west of the Rocky Mountains.
The magazine is distributed FREE at hundreds of strategic locations, including select specialty photo retailers, labs and service bureaus, photo schools and workshops, colleges with photo programs, and photo galleries in Washington, Oregon, California, Colorado, Arizona, New Mexico, Idaho, Montana, Nevada, Utah, Wyoming and Alaska. We also have a devoted subscriber base and mail complimentary issues to select influential people in the industry throughout the U.S.
Display Advertising Rates
(Black and white)
AD SIZE
1X
3X
Back Cover *
4500
N/A
Inside Front Cover *
4175
N/A
Inside Back Cover *
3900
N/A
* Rates for these positions include four-color charges.
Full Page
2950
2775
2/3 Page
2495
2325
1/2 Page
2025
1850
1/3 Page
1475
1350
1/4 Page
1195
1075
1/6 Page
995
875
Guaranteed position, add 15 percent
Spot color, add $425
Four color, add $795
Please note, all ad rates are NET amounts.
Ads reserved after the published space reservation deadline will be charged an additional 10 percent.
PhotoMedia is published three times per year: Fall (mid October), Spring (late February) and Summer (early June).
All rates include a free listing on the Advertisers Page of
PhotoMedia’s website (
www.photomediaonline.com) with a link to your company website.
InsertsInsert information and rates available upon request.
Mechanical Data
(In inches)
PAGE UNIT
WIDTH
HEIGHT
Double Truck (bleed) *
18.25″
11.125″
Full Page (bleed) *
9.25″
11.125″
Full Page (non-bleed)
8.625″
10.225″
2/3 Page (V)
6″
10.225″
1/2 Page (H)
8.625″
5″
1/2 Page (V) (bleed)
4.3125″
11.125″
1/2 Page (V) (non-bleed)
4″
10.225″
1/3 Page Block (H)
6″
5″
1/3 Page (H)
8.625″
3.5″
1/3 Page (V)
3″
10.225″
1/4 Page (H)
8.625″
2.5″
1/4 Page Block (V)
4″
5″
1/6 Page (H)
6″
2.5″
1/6 Page (V)
3″
5″
* Page trim size 9″ X 10.875″
Material SpecificationsSubmit display ads as digital files importable to InDesign CS2 for Macintosh on CD or DVD. Provide all native files for ads PLUS a PDF or EPS file fully linked to all native and support files including screen and printer fonts, along with a proof. Four-color ads should also include a color match proof. Graphics should be spec’d for a 150-line screen at 300 dpi minimum to size.
Production ChargesAdvertiser will be billed for all production charges incurred by publisher in converting nonconforming ad material (digital or mechanical) to prepress-ready.
Mailing InstructionsSend all materials to:
PhotoMedia, 19019 Corliss Avenue North, Seattle, WA 98133.
Inquiries to Gary Halpern at 206-364-7068; Fax: 206-364-7931.
Terms and BillingA 50 percent nonrefundable down payment is required for first-time advertisers and constitutes display ad confirmation unless other terms are agreed to in advance. Balance is due 15 days following publication date. Established advertisers are billed on issuance of publication. Terms are net 15 days.
Discounts5 percent discount for full payment with order. Please note: NO AGENCY DISCOUNTS OFFERED.
Issuance and Deadlines
1. Published three times yearly: Fall (early October), Spring (late February) and Summer (early June).
2. Space reservation deadline for ads is six weeks prior to publication date.
3. Space reservation deadline for ads requiring production work is seven weeks prior to publication date.
4. Publisher will not issue proof of advertisements requiring production work if copy is received after the press-ready deadline.
5. Closing date for press-ready ad materials is four weeks prior to publication.
Advertising Policies and Contract Provisions
1. All advertisements must be approved by the publisher before they are deemed acceptable for publication in
PhotoMedia. Publisher must see proofs of insert galleys before acceptance for publication.
2. Advertisements appearing in
PhotoMediamust be truthful and forthright and must represent responsible firms and/or individuals.
3.
PhotoMediadoes not, as a rule, permit any price advertising on equipment and supplies in display ads in the publication. However, exceptional situations will be given consideration on a case-by-case basis.
4. Frequency rates are based on total number of insertions contracted for and used in consecutive issues.
5. Advertisers shall have the right, at their option, to terminate this contract at any time after having used space hereunder by written notice to publisher and by paying the publisher within 30 days after invoice date all sums due for space actually used at the actual rate earned.
6. Cancellation of ads by advertiser shall not be effective unless written notice of cancellation deadline as set forth in the applicable Publisher’s Rate Card. Cancellation of any portion of an advertising contract on behalf of the advertiser automatically nullifies any rate protection and any preferred position reservation on the remainder of the contract.
7. Publisher shall have the right, at his option, to terminate this contract at any time by written notice to advertiser, in which event advertiser shall pay for space actually used at the rate set forth on the face of this contract. If a space has been deducted in paying for prior insertions on a contract cancelled by the advertiser or Publisher, the advertiser and/or its agency shall reimburse the publisher for any difference between the rate paid and the rate earned.
8. Publisher shall have the right to terminate this contract at any time, with or without notice to advertiser, for nonpayment of bills at due date, or because the minimum amount of space herein contracted for is not used by advertiser within the time or times stated in this contract.
9. Publisher reserves the right to revise its advertising rates at any time. A new rate immediately applies to business not previously covered by a formal order contract specifying space to be used and dates of insertion. Advertisers already covered by a formal order (contract) may receive rate protection only for advertising appearing in the next three issues published after the date the new rates become effective. Advertiser may terminate this contract on the date the new rates become effective, provided that prior to said effective date advertiser gives to publisher written notice of such termination, and in the event of such termination, shall be liable for space used at the rate set forth on the face of this contract and not at the actual rate earned.
10. Advertiser warrants and represents that any material submitted to publisher is original, does not violate any law or infringe the copyrights, trademark, tradenames or patents of any other person, and contains no matter which is libelous, an invasion of privacy, an unlawful appropriation of the names or likeness, or is otherwise injurious to the rights of any other person, and that advertiser has obtained all necessary consents prior to submission to Publisher. Advertiser assumes all liability for all content of ads printed and advertiser agrees to indemnify and hold harmless against any and all claims, losses, liabilities and expenses, including attorney’s fees and legal expenses resulting from or attributable to the publication of any advertisement submitted by the advertiser.
11. Advertising orders specifying pages or directing insertion of advertisements in position with the provise “or omit” will not be accepted. Any provision in an ad order specifying or barring the use of any page because of the kind of news or ad on that page, on its reverse side or on the facing page, will not be legally binding upon Publisher, but will be treated as a request only. Discontinuance of advertisements ordered “Till Forbid,” and changes or cancellations of ads must be given in writing. No oral agreements will be recognized.
12. In the event of any error in printing or other inadvertent publication of an advertisement, Publisher’s liability shall not exceed the cost of the space occupied by the error. Advertiser must notify the publisher of the error in time to enable Publisher to make the correction before the second insertion. Credit, if allowed, shall be for the first insertion only and may be given in the form of republication of the corrected ad. No adjustment will be made where advertiser or its agent is responsible for the error. Under no circumstances shall Publisher be liable for consequential damages of any kind. 13. Publisher will not be liable for any failure to print, publish or circulate all or any portion of any issue if such failure is due to acts of God, strikes, accidents, or other events beyond Publisher’s control. In consideration of publication of an advertisement, the advertiser and the agency, jointly and severally, will indemnify and hold harmless the magazine, its owners, directors, officers, agents and employees against expenses (including legal fees) and losses resulting from the publication of an advertisement, including, without limitation, claims or suits for libel, violation of rights of privacy, copyright infringement, or plagiarism.
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We're combining our Springand Summer issues for aspecial edition celebrating 25 yearsof PhotoMedia with promo incentives for frequency advertisers! New online ad opportunities also available.
January 1, 2012
Dear Advertising Director,
To begin with,
happy new year! This is a particularly proud year for us, marking the 25th year of publishing
PhotoMedia magazine. To commemmorate
that milestone, we'll be doing something a little different — combining the Spring and Summer issues into one special edition, to distribute on April 24, two months later than our typical Spring issue and optimally scheduled for most advertisers' prime time for promotions. Our last big milestone issue for our 20th Anniversary was our biggest ever in page count and advertising, so we anticipate a strong showing for this one, too.
By now, we hope you’ve enjoyed our Fall 2011 issue of
PhotoMedia on photojournalism with Steve McCurry's mystical portrait of a far-east Indian holy man on the cover. As we continue to present compelling editorial and visuals,
PhotoMedia has been a hit with our readers, while an increase in circulation in the last three years from 23,000 to 28,000 copies with expanded and more targeted distribution has benefitted advertisers.
In 2011,
PhotoMedia proudly won its SEVENTH Maggie Award (from four nominations — that makes 27 total in the last 12 years!), and also
received its NINTH consecutive APEX Grand Award (and 10th in 12 years —
a unique achievement) and
13th APEX Award of Excellence.
Also, our new
PhotoMedia website,
www.photomediaonline.com, went live last April and features a major redesign with enhanced navigation and functionality.
Ask me about new online advertising opportunities, which will be available for those interested. Many years of
PhotoMedia's archives of high—quality editorial are now tagged, categorized and easily searchable, while new content gets posted regularly to keep our visitors returning. Please explore the site — you'll be impressed! You can also conveniently access comprehensive advertising information while there.
Our upcoming
25th Anniversary Spring/Summer 2012 issue will be loaded with special features along with our regular columns and departments, which will surely keep our readers absorbed from cover to cover.
Maximize your sales and connect with those prospective customers while they're gearing up for their busiest time of the year and particularly in need of your products and/or services.
As a special 25th Anniversary issue promotion, start a 3X consecutive frequency ad in the Spring/Summer 2012 issue (thru the Spring 2013 issue) or extend your current frequency ad through the Spring 2013 issue while maintaining the ad size, and also receive these special bonuses:
- Run 4-color or spot color and receive a 10% discount on the 4-color or spot color charge for all three issues!
- RECEIVE 25% OFF THE COST OF THE SECOND AND THIRD OF THREE ADS IN THE FREQUENCY!!
- Run a 3X consecutive full-page ad and receive two complimentary banner ad positions on our PhotoMedia website for one year!
- A link on the PhotoMedia website: Advertisers receive a free listing on the Advertisers Page of the PhotoMedia website with a link to your company website.
For your planning convenience, please note, our 2012 publishing schedule has been revised to just two issues! Issues and deadlines are:
ISSUE
FOCUS
AD SPACE DEADLINE
AD FILES DUE
Spring/Summer 2012 (distributes April 24)
25th Anniversary Issue!
March 9, 2012
March 16, 2012
Fall/Holiday 2012 (distributes October 9)
Studio photography
August 24, 2012
August 31, 2012
NOW is the time to reach our readers and take advantage of these special benefits with your advertisement in PhotoMedia.
Now, more than ever — it’s PhotoMedia! Call 206-364-7068 now to reserve space. I look forward to working with you.
Sincerely,
Gary Halpern, Publisher Read More ...
