Tamron
Blue Earth
Glazer's Camera

Object VR

12 October 2000
Published in Electronic Market

Traditional product photography has accompanied websites, print brochures and related sales collateral for many years now. With the global reach and 24/7 timeliness of the Internet, new demands are placed on the seller. As e-commerce matures with the ever-expanding Internet, many companies are now looking for new ways to display and sell their products. When it is not possible for a buyer to see or hold a product for purchase, the next best thing to being there live is an interactive digital image which is now commonly called a Virtual Reality (VR) Object or Immersive Image.

A VR Object consists of a series of digital images shot in sequence then authored into an interactive digital file. These sequential shots simulate the rotation or functionality of an object and display different views...