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Steve Broback

Steve Broback

Steve Broback is the founder of the Blog Business Summit and the Web Community Forum conferences. He is also the coauthor of Publish and Prosper: Blogging for Your Business (Peachpit Press, 2006.) He also co-founded Thunder Lizard Productions, (a technology event production company) in 1991, which became a subsidiary of Fawcette Technical Publications in 2000.

At Thunder Lizard, Broback orchestrated some of the most successful technology events of the last 10 years focusing on Adobe Photoshop, Adobe Illustrator, and Macromedia DreamWeaver. He also produced TLP’s Web Design World, Macromedia Web World, and other events with attendees numbering in the tens of thousands.

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Defending the JPEG in a RAW World Unpublished

18 September 2005 Published in Electronic Market

Steve Broback defends the JPEG format, providing tips on adjusting optimal settings.

Today, much debate surrounds the two main file formats that digital photographers have at their disposal. Serious photographers are hearing from various camps about the respective advantages of JPEG and RAW, resulting in a lot of confusion. 

I have been following this debate closely for some time, and have been asked by several photographers for guidance regarding which format they should be using...

Apple's Aperture: How Does It Stack Up? Unpublished

18 March 2006 Published in Electronic Market

At PhotoPlus Expo in New York City last October, Apple Computer introduced Aperture, an application that had been dubbed “iPhoto Pro” by many Apple rumor web sites prior to the official announcement. Early impressions (largely based on demonstrations by Apple) were glowing in their praise for what appeared to be a revolutionary product. The innovative interface and smartly targeted feature set promised to greatly streamline workflow for professional photographers.

For years, pro shooters have been seeking a way to manage the critical “sweet spot” of digital photo workflow, and Apple is targeting that space. The company claims that Aperture...

RSS: Image Distribution in the Fast Lane Unpublished

14 June 2006 Published in Electronic Market

Revving up your online image distribution with RSS

Web-savvy photographers have discovered a powerful new tool that is helping them distribute images, find locations for shoots, and keep tabs on the latest imaging trends and techniques. RSS (short for Real Simple Syndication) is an online content distribution medium that is becoming a mainstream technology. At this point, hundreds of millions of web surfers are taking advantage of this new medium, and that number is increasing rapidly...