Seattle-based OnRequest Images has launched a new service to provide customers with broader choices about their involvement in the image production process. Custom Assignment Services allows customers to select photographers and direct photo shoots, just as they would with regular assignment photography.

Trade associations, such as the Professional Photographers of America, American Society of Media Photographers and Stock Artists Alliance, are cautious about the new service. Representatives of the groups have expressed concern about spec assignments, fees, royalties and copyright issues.