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Getty Launches Licensing Service, Chinese Web Site


Getty Images recently established two new services for its customers:a subscription-based licensing service, called Creative Express, and a Chinese-language web site with content developed for the Chinese market. Subscribers to Creative Express pay a fee for access to more than 50,000 images selected from the Photodisc and Digital Vision collections, available at gettyimages.com.

All imagery included in Creative Express is provided with modeland property releases, plus full indemnification. The service offers monthly and annual subscription options, multi-user discounts and high-resolution image upgrades, which are available at a 10 percent discount from the single, royalty-free image price.

The new Getty Images China web site, gettyimages.cn, allows Chinese creative professionals to search, download and license imagery from all of Getty's collections. To meet the demand for culturally relevant content on the site, a team of local and international photographers will shoot a broad range of subjects, supported by local creative research and art direction.Yu Li, formerly with Reuters and now director of Getty's Greater China division, oversees Getty Images China at its Beijing headquarters. Sales offices also have been established in Shanghai and Guangzhou.