Alan Berliner and Jeff Sowards have established an alternative syndication service for photographers in Los Angeles. Vistalux specializes in providing photographers and agents with opportunities to syndicate their work to publishing clients.

Berliner, director of Vistalux, has more than 30 years of photography and photo agency experience. Managing Director Sowards has more than 14 years of industry experience, and has collaborated with a number of photographers on the production of their books.