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Tamron Discontinues Bronica

Bronica ETR Bronica ETR

Tamron USA has ceased sales of Bronica ETR-Si, SQ-Ai, SQ-B and GS-1 cameras and accessories in the United States market. Takashi Inoue, the company’s president, cited the advent of digital photography for the decline in medium-format sales. The current sales volume cannot sustain the production of Bronica SLR products, he said.

Tamron will post a list of dealers with substantial Bronica inventory and suggests that photographers contact these dealers to purchase equipment. The Bronica RF645 Medium Format Rangefinder will continue to be distributed, and Tamron USA will offer the current rebates on that product line. Repair service will continue for seven years, as mandated by law. Any new Bronica SLR equipment purchased after Oct. 31, 2004, will carry a one-year limited warranty from date of purchase. However, all warranty and out-of-warranty repair service obligations will cease on Oct. 31, 2011, regardless of purchase date.

Additional Info

  • Company: Tamron
  • Company Phone #: 631-858-8400