Blue Earth
Glazer's Camera

The Age of Reinvention

© Davis Freeman © Davis Freeman

The more I speak with photographers, my clients, and other colleagues and friends, the more one thing becomes increasingly clear: Careers aren't what they used to be.

Not long ago, you could get educated, choose a field and expect to work in that field until you retired. Now, as business models change much more rapidly due to technological advancements, you're lucky if a career lasts 10 years.

Remember back in the '70s, when cameras would effectively last for 30+ years? Today, in the digital age, you're compelled to replace them every five years or less. As a result, reinvention has become the key to one's survival and success. And as many have experienced, it's tough to make it in the photo business.

PhotoMedia is not immune to that reality, which is why we've been in the midst of an ambitious project to reinvent our online presence. It is an exciting process, which we hope to share with you soon when we replace our current website with the new one. In the meantime, we will continue to publish a print edition that will feed your appetite for high-quality, inspirational content, as this issue on travel photography should demonstrate.

We are privileged to present profiles of two very accomplished photographers — William Albert Allard and Macduff Everton. Both cross over into the realms of photojournalism, location photography and people photography, but share in common a fascination with travel and digging into the destinations they visit with great depth and intimacy.

Allard is recognized for an illustrious, almost-50-year career with National Geographic, which many photographers can only dream about. Our story coincides with the release of his latest book, "Five Decades — A Retrospective," which provides a comprehensive collection of his greatest images along with his own writing reflecting on his work.

Everton, on the other hand, has been a freelancer with an ongoing working relationship with National Geographic Traveler and other notable magazines. He too recently released a new book, "Santa Barbara," which is worthy of attention.

Rounding out the issue, Lonely Planet Images' Rachael Nusbaum provides insight into the changes in the travel industry and how to recognize marketable photo opportunities; photographer Ric Kasnoff shares an equipment kit he devised to fit into one travel bag for convenient shooting of high-end DSLR video and stills; and Rosh Sillars reports on search engine optimization strategies for photography websites (good advice for our new website, too).

Now more than ever, it's critical that you let our advertisers know that you noticed their ads in PhotoMedia — our future depends on it. They deserve the utmost appreciation for supporting this publication and enabling us to bring you in-depth coverage of the world of photography for free.

— Gary Halpern, Publisher
Gary Halpern
Story Author: Gary Halpern

Gary Halpern is the owner of the PhotoMedia Group, which publishes a 3x/yr photography trade magazine serving the western U.S., now in its 23rd year and winner of 6 Maggie Awards in 23 nominations in the last 11 years, and 9 APEX Grand Awards plus 12 APEX Awards of Excellence in the last 10 years (both the Maggies and APEX's are prestigious awards for publishing excellence).

Along with the magazine, he also publishes PhotoMediaOnline.com.

He also provide consulting and prepress services for coffee table photo book projects. Please visit PhotoMediaGroup.com for more information.

Website: www.photomediagroup.com
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